IT WOULD SEEM THAT THE LIMITATIONS IMPOSED BY THE VERY NATURE OF THE PAPER DO
NOT LIMIT THE CREATIVITY OF THIS COMPANY, THAT HAS CONTINUED TO INVEST IN R&D.
Once opened its first factory in Florence in 1974, and for more than thirty years, Loris of Florence has remained a point of reference for people who love style, beauty and the refined culture of wrapping. Loris of Florence continues today with this tradition and still produces in Italy art crafts papers and hand-engraved stationery, luxury wrapping goods, of highest quality. And paper and cardboard do not limit the creativity of this company, that over the years has continued to invest in R&D to supply concrete and up-to-the-minute answers in response to the ideas of its customers. Loris of Florence presents at Big Buyer once more its rich collection of gift papers overprinted with special enamels and glitters, used to enliven quality packaging, also coordinated with carrier – and other forms of bags and boxes. Appealing shapes with refined creations, those proposed by the 40 years old Florentine firm, capable of satisfying the most demanding packaging needs in the upper reaches of the market. A wish for something new In producing papers, bags and boxes all techniques used for embellishing packaging and making the product stand out at the salespoint. As those at Loris of Florence explain – companies often manifest a “wish for something new”- On this count, what is more the innovations are in the field of materials: one only has to think of the launch of new embossed cartons, 89 of papers and materials with pearlescent coatings (Vanitosa collection is an example). The continuous quest for techniques and ideas that spruce up appearance and increase visual impact of the product not only regard packaging itself, but all communication material. For example for its counter displays, Loris of Florence successfully uses metalised material and embossed cartons along with exclusive and original forms, this in order to highlight the products the customer wishes to display.